12 Things You Need To Do To Become Insanely Successful
As a Business Coach, I work with business owners and leaders every day that are looking to promote and grow their business, develop a personal brand, and ultimately find success, whatever that means for them personally.
While success looks different for each of the business leaders I work with, the majority of them benefit from a few simple techniques, and you can too. Let’s take a look at some of the most impactful things you can do to find success in an increasingly competitive business world.
1.Improve Your Public Speaking Skills – A good part of an entrepreneur’s time is spent pitching to investors, talking to potential customers, rallying employees or recruiting top talent. Being able to articulate an opportunity or idea clearly is crucial. Public speaking is probably the most under-recognized skill, and many take the ability to speak well for granted.
Pro Tip: One quick and easy way to improve your conversation skills is to eliminate filler words and noises from your vocabulary. No more “Uhs” or “Ums”. Instead, simply pause for a moment. This one simple change will make you sound more professional, whether you are giving an important speech, or running your morning meeting at the office
2. Develop your Future Skills – As the saying goes, “Dress for the job you want, not the job you have.” To be successful, you should perform the work you want, in addition to the job you have. The position you are currently in most likely does not develop the skills you need for the job you aspire to obtain. It is important that you learn those skills outside your current role.
Pro Tip: Ask to be involved in projects that will help you develop these skills. It will also show your interest in career advancement and increased responsibility. If you don’t have the opportunity to develop these skills on the job, look for volunteer work or side jobs that can help you to grow these skills, or sign up for a continuing education course.
3. Learn the Difference Between Dependability & Trust – There are people in your organization that you can trust and those that you can depend on, and they will not always be the same people. Both are admirable traits, but learning the difference between them can help you to place employees in the right roles. For example, you need someone you can depend on to be at your office each morning to open up. James may be on time every single day, making him dependable, but if he also has a tendency to be nosy, then you may not trust him to be in the office alone. You will need someone that you can both depend on and trust to handle this level of responsibility.
Pro Tip: Determine which roles in your organization require a person you can trust, which require someone dependable, and which require both. Analyze your employees, determine which categories they fit into, and keep those, along with individual skills, in mind when making task assignment and promotion decisions.
4. Founding Principals – For a start-up to succeed, its founders need to bring three critical skills to the enterprise.
- The Tech-Someone who understands how to build technologies and systems to solve problems and develop efficient business practices.
- The People Person- Someone who can analyze Human Resource issues, understand how these problems came to exist, and what training, coaching, or personnel changes can be made to correct them.
- The Salesman- Someone who understands how to reach your desired audience, create impactful sales messaging, and promote the value of your brand to clients, customers, employees, industry leaders, and the media.
The perfect up-start should have at least two founders, and all skills must be present.
Pro Tip: If you do not have these skills yourself, then you will want to bring on someone who is a specialist in these areas, either as a direct hire or through outsourcing with a reputable agency.
5. Find your Happy Place – Think about what your ideal life would be like. Develop a clear idea of where you want to live and the types of people you want to surround yourself with and find or create a career that lets you accomplish that. Sometimes, your happy place is not directly related to your career. In this case, it is important to select a career that accommodates your desires.
Pro Tip: It is not always feasible to drop everything and move to a new city and start a new business. Create a step by step plan with measurable milestones to help you determine when you can realistically make the move.
6. Reflect Regularly – A friend’s mentor gave me a good piece of advice early on in my junior college year. “Always re-examine and reflect where you are and where you want to be in your career.” You should do this every two years even if your work is going great. You are forced to evaluate whether you are enjoying what you do or just comfortable.
Pro Tip: Reflection is also beneficial at the end of each day. Take a moment to experience joy at your accomplishments, and develop a plan for the next day that will help move you further towards reaching your goals.
7. Choose Wisely – Understand that there are really only three choices you can make regarding the direction of your business and that everything else is up to chance and luck. You choose your idea, your investors, and your business partners. The selection of partners and investors should be seen as a permanent and critical decision you must make. The idea can change and evolve, the direction of its evolution will be highly influenced by choice of investors and partners.
Pro Tip: Every decision you make in your business will relate back to these. The types of employees you hire, the way that you market your business, and the structure of your company will depend on your ability to express your vision for your business to your shareholders, partners, employees, and customers.
8. Just Say No – At the start of your venture, you will likely be trying to do as much as possible to get some momentum. That means you will probably be saying ‘yes’ to every opportunity. If everything goes well, you will reach a point where people will be reaching out to you instead of the other way around. You can no longer say ‘yes’ to everything and maintain focus on your vision.
Pro Tip: Pause and consider each opportunity before agreeing. This is just a good general practice for life, not just business opportunities. Determine what level of commitment the opportunity will take, the group that will be influenced by the opportunity, and the value of the opportunity to your personal brand, business growth, or other long-term goals.
9. It Is All About Talent – People are crucial in every business. Attracting the best talent will make the biggest difference. Make sure you hire the best talent you can afford and consider the way a quality employee can positively impact your bottom line when making job offers. Output – quality, and quantity – is not linear. You cannot substitute one incredibly talented creative team member with two average ones.
Pro Tip: Don’t limit your talent pool to the applications that come across your desk. Pay attention to the world around you. If you read an article you like online, see who wrote it. If you have good service at a store, write down the name of the employee. These are your ideal candidates: people who are actively working and excelling in the areas where your business needs help.
10. Fail Fast – You start your business with an idea, and the viability of that idea needs to be tested very quickly. If your assumptions regarding the business, such as product price point, target audience, or manufacturing costs are wrong, be quick, reassess, and adjust. As entrepreneurs, we love this process of testing and analyzing how successful an idea can become.
Pro Tip: As you go through this process, be self-aware and determine your personal weaknesses, as well. If you can identify these, then you can more effectively fill the gaps with software, talent, business partners, or other support.
11. Listen, But Be Discerning – As you start, people will give you advice, sometimes even when you have not asked for it. Always listen. Some will be spot on, 100% accurate. Some will be wrong, even totally off base. Great entrepreneurs seek help and advice from as many people as possible, listen carefully, and then figure what is relevant and discard the rest. They also know that every start-up is different and what might be true for one, might not be for another.
Pro Tip: Keep your long-term goals in mind when considering each bit of advice. Some may not be helpful now but may be down extremely beneficial down the road. If you believe it may be helpful in the future, incorporate it into your planning so you don’t forget it when it may change your business.
12. Work Smart And Hard – You have heard the saying, “Worker smarter, not harder.” But why do these have to be mutually exclusive? A good business leader works to make their business more efficient through smart processes but isn’t afraid to get their hands dirty, either. No one will ever be more committed to your success than you are, and the best way to motivate people to work hard for you is to show that you are willing to work hard for yourself.
Pro Tip: Be a mentor, assistant, cheerleader, and teacher for your employees. Teach them better ways to accomplish their goals and help them when times get stressful. A talented employee can be hired, but a dedicated employee is created by the way that you engage with and treat them.
While not every business will be successful, every business leader can be. By embracing new ideas, committing to constant improvement and self-reflection, and by not being afraid to make the hard decisions, you can build a personal brand that will outlive any product. Call us at 727-512-5585 to get your business on track for success!